If there’s one lesson we’ve learned from the past two years, it is that law firms must remain flexible in responding to rapidly changing events like the pandemic. With unprecedented factors like it, many recognize the power of having a digital presence to build a more robust line of reach and communication. While a website may seem like enough, there’s more to it than meets the eye.
The firms covering their bases offline and online are cutting downtime in tasks like, e.g., providing case updates through a website. However, the American Bar Association’s latest tech report found that nowadays only an alarming:
- 14% of the firm respondents provide clients with their case status through the website or other online means.
- 18% of firms offer client scheduling through their website.
- 31% of firms offer the ability for clients to pay online.
These are opportunities we wouldn’t want you to miss out on.
These are opportunities that other firms are actively and aggressively pursuing – Ryan Bisher Ryan & Simons is one of them. They’re a personal injury firm based in Oklahoma City, Oklahoma. They knew that one of the best ways to stand out today is by building their brand awareness, achieving consistent and quality lead generation and case sign-ups, furthering their mission, and achieving their goals. They continuously accomplish this through the help of a team of trusted Web consultants.
If this is something you’d like for your firm, read on and learn how other firms see the fruits of their investments (and how you could do the same!)
Moving ahead far and fast
We want to point out to law firms that aren’t here yet; worry not. The purpose of this is to demonstrate just how powerful an online presence can be nowadays. According to the latest 2022 Report on the State of the Legal Market, law firms are in demand, and the numbers don’t lie. The market seems to be recovering and going stronger than ever with a 4% YTD growth rate since its dramatic 2020 decline.
With that said, it’s best to note that everyone starts to build their unique digital footprint somewhere. Ryan Bisher Ryan & Simons took this step when they launched their new website with Consultwebs in 2018. Their main challenge was the website wasn’t converting. The managing partner in the firm, Philip Ryan, said, “We wanted something different, something that looked different from your basic landing page, something a little more user-friendly and would stand out, which is something that we’ve gotten through Consultwebs.”
Like in any business, in the business of law, you need to see bottom-line results, which is one of the main reasons many find marketing appealing. For this firm, this was no exception. The managing partner reiterates how lead generation is the most noticeable change since partnering with Consultwebs. Soon after, their website became their primary source of leads for all their practice areas and has seen noticeable growth in the areas of disability and worker’s compensation.
Want to see it for yourself? Check their website here.
Guarantee quality results – leads, cases and wins today
Now, let’s talk about the current state. For most, in the beginning, the growth is apparent without a doubt. However, afterward, if there isn’t consistent nurturing and commitment, it most probably falls short of the mark.
Now, Ryan Bisher Ryan & Simons has been with us for five years. And do you remember how only 14% of firms provide clients with their case status online? This firm is one of them, and they’re achieving much more by integrating more digital efforts like, e.g., dashboards. The results reflect:
- Steady internal workflow.
- Smart decision-making processes.
- Quality visuals of case status boards.
- Sturdy platforms introducing new cases and critical updates.
Besides creating better internal workflows, they continue to grow despite challenges like the pandemic. Over the past years, e.g., 2018 and 2019, they were able to look back at their numbers and see a good correlation between new cases versus cases closed; however, in 2020, they saw an increase in new cases but fewer cases closed. Philip Ryan is the only lawyer in the firm that handles disability cases presently. He shared some numbers with us:
- In 2018, he opened 218 disability files.
- In 2021, he hoped to open 350, about a 60% increase in cases.
To see the best bottom-line results, it’s best to think of marketing as an interconnected web. There isn’t a one-to-one attribution because of today’s messy middle customer journey – in today’s ecosystem the joint effort matters. This leads to the question: Is ranking #1 all law firms should care about?
The answer is that the bottom line results will reflect that firms actively ranking and competing still get a slice of the pie. While we’re not going to dive into all the details here, you can see how much this firm is biting.
1. They have some of the top keywords in their area
– We’ll quickly point out: this was (and is) possible through a robust SEO strategy.
You’ll notice from the organic traffic below how it pays off. However, it’s good to keep in mind that the best of the best SEO strategies entails more than betting money. It takes time too. According to our Director of Client Services Michael Gardner, “Months 7-10 are usually the most challenging for Consultwebs and our clients because they haven’t yet seen the results we intend to deliver for them.”
But, the time, effort, and investment all put together do pay off.
Our legal SEO experts work through extensive efforts with local, off-page, and on-page SEO – eventually, our clients see the results they need. In this case, the firm ranks #1 for the following keywords:
- Failed workers comp drug test
- Nursing home abuse lawyers in Oklahoma
- Tractor trailer accident lawyer
2. The firm’s cost per case went down
– We’ll quickly point out: this was (and is) possible through a robust PPC strategy.
PPC and SEO are the two sides of the coin, they are different types of efforts, but they complement each other. While SEO focuses on long-term goals, PPC focuses on short-term goals.
For the latter, one of the essential aspects is driving the cost per case down. In this case, the growing caseload and declining cost-per-case that Consultwebs has generated for Phil’s law firm speak for itself as the sort of results that any law firm would want to achieve.
From their start with us, they saw a dramatic decrease in their cost per lead, as you can see here:
And how are they doing today? With more specific efforts like LSAs, local services ads, they see results too. When looking at the latest scope from Q3 and Q4 from 2021, the data shows their lead generation is increasing as their cost per lead decreases. Take a look at the numbers:
3. All in all, their overall organic traffic is steadily increasing.
And there’s more to come!
Our Partnership: It’s more than SEO and PPC
We believe there’s no need to embark on this journey all alone. Philip Ryan and his team think the same – they’ve got big plans, and we’re glad to be there every step of the way. Don’t take our word for it. Hear it from Phillip Ryan here!
For us, it’s more than SEO and PPC – it’s a partnership. As Phil said, “the approach with Consultwebs is very different from the industry norm.” They understand that all marketing comes with some level of risk; however, they’ve been able to mitigate risks and maximize results by building a partnership – and you can too. Whether you need to ask questions, check on your firm’s status or want to get a head start – we’re ready to go the extra mile with you.
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